The Addicte

Non stop chocolate

Our challenge was to find a concept for a cannabis premium chocolate.

We were seeking to unify the taste of dark chocolate with the medical effects ​​of THC. We came to the name Addicte which tries to get away from the idea of ​​guilty pleasure and ironizes about the possibility of succumbing to its effects.

Focusing the design on a powerful typography and a bold graphic system allowed us to segment the whole range with a two color combination.