
The Addicte
Non stop chocolate
Our challenge was to find a concept for a cannabis premium chocolate.
We were seeking to unify the taste of dark chocolate with the medical effects of THC. We came to the name Addicte which tries to get away from the idea of guilty pleasure and ironizes about the possibility of succumbing to its effects.
Focusing the design on a powerful typography and a bold graphic system allowed us to segment the whole range with a two color combination.

