The strongest indica selection
We developed a brand strategy, naming and packaging
four a new collection of 4 Indica strains of Cannabis.
We created the brand “Strainer’s”, and for their new varieties we had no doubt on the concept and naming:“Knockout - The strongest indica selection".
Inspired in the 20th century boxing, we linked each of the 4 strains and their demolishing effects with the names of mythical heavyweight boxers. A tribute to greatest heavyweight champions of all times: Ali, Tyson, Marciano y Foreman.
We designed a typographic packaging which makes a wink to boxing’s unique language and helped us highlighting the narcotic effects and huge buds of these new strains.
A new and funny way to communicate that catches the attention of any indica grower.